Based in southern California, 8 DEGREES is led by PR veteran Kristi Roehm. With more than 20 years of experience, Roehm has held roles with the NBA’s Portland Trail Blazers, Life Sports Management, Corporate America and PR firms. She is a member of the Steering Committee for the Sports PR Summit, Women In Sports and Events (WISE) and supports several non-profit organizations committed to the well-being of others.